Web performance workshop at @react_india with @trina_choudhury @geekayush #webperformance
Ayush Srivastava
Software Engineer with interests in performance, DX, design systems, and AI toolings.

I'm a human who's slightly more fluent in JavaScript than in English and has been in a committed relationship with computers since childhood. A certified dark mode devotee — not because it's cool, but because my eyes feel light when everything else is dark. I believe tabs > spaces. I enjoy building things that scale, perform, and just work. Outside work hours, you'll find me experimenting with frontends, obsessing over DX, or trying to get my Strat to sound like Blackstratblues.
Community Contributions
Open Source Contributions
Experiences
Software Engineer - Frontend 2
April 2022 - Present
- Built an AI-powered design system manager with asset pipelines, component playground, code generation (from prompt/image/Figma JSON), library publishing and Bitbucket integration - improved component development efficiency by 50% across the frontend team.
- Led the migration of the desktop cart flow (cart, coupon, address, prescription, payment, order success) by planning, executing, coordinating with cross-functional teams, and reviewing code.
- Owned and improved the in-house design system (Dopamine); led a team of 4 in its revamp.
- Presented ideas and contributed to the in-house frontend framework (Catalyst).
- Spearheaded POCs for third-party script optimization (introduced Partytown) and new desktop architecture (adopted Redux Toolkit).
- Led React 18 migration efforts and conducted an internal knowledge-sharing group.
Software Engineer - Frontend 1
August 2020 - March 2022
- Delivered sprint tasks and engineering initiatives; actively solved critical frontend issues impacting performance and user experience.
- Documented components and solutions alongside development; authored internal articles on perceived performance and skeleton loading to enhance user experience.
- Applied page-level performance optimizations in 5+ high-traffic pages by incorporating research-driven techniques, contributing to faster load times and better Core Web Vitals scores.
- Reviewed peer PRs daily with a dedicated review schedule, helping maintain high code quality and delivery speed.
- Mentored teammates by providing debugging support, helping with project setup, and sharing architectural insights.
Software Engineer - Frontend Intern
January 2020 - July 2020
- Worked in the Data Science team to build a target automated user survey system to create, edit or delete surveys.
Data Visualization - Intern
July 2019 - September 2019
- Built a web application to generate student reports consisting of their attendance, course progress, overall standing, comparison of accuracy and attempts, etc.
- Created scripts to automate this process to withdraw human involvement and increase productivity.
Frontend Developer - self-employed
November 2017 - June 2019
- We started as a SaaS business that aimed to build alumni management system to enter the hiring industry.
- We received pre-incubation from JSSATE STEP in November 2017 which is a DST backed IT business incubator previously conferred the best tech-based incubator in India by DST, GoI.
Frontend Developer - Intern
November 2017 - January 2018
- Built a new user-facing onboarding flow which decreased the friction involved in the previous version of the process.
Volunteering
HEAD OF WEB CLUB
February 2018 - July 2020
TECHNICAL HEAD
September 2016 - July 2018
Projects
- helps students and faculties of JSSATE to explore various sections of the college and nearby places. Nearby places would have a CTA to give directions to reach the place.
Education
Bachelor of Technology in Computer Science & Engineering
- Special mention at DevFest Noida-18 for FitMo (React-based native application gamifying the motivation towards fitness)
- Among top 10 national finalists at Social Track organized by ECell-IITK
- Second runner-up at B-Plan competition organized by ATTAC NGO